Good to Great by Jim Collins


Good to Great pic
Good to Great

Joe Matejka is an experienced leader in the fundraising industry who has served as founding president of Custom Fundraising Solutions since 2005. Headquartered in the Cleveland suburb of Westlake, Ohio, this organization originated a mattress fundraiser concept that more than 1,800 schools across the nation will utilize in 2018. Over the years, Joe Matejka has drawn considerable inspiration for his work from his favorite book, Good to Great.

Subtitled “Why Some Companies Make the Leap and Others Don’t,” Good to Great is a 400-page exploration of the keys to organizational success. Published by HarperBusiness in 2001, this book analyzed nearly 1,500 companies before settling on 11 high-performers (including Gillette and Walgreens) that have defied many conventions of corporate success.

The author of Good to Great, Jim Collins, has authored or coauthored six books that have sold a total of over 10 million copies around the world. He views Good to Great as the sequel to Built to Last – a highly influential 1994 book which he wrote with his colleague Jerry I. Porras.


The “Overload” Strategy for Building Muscle Mass

Building Muscle Mass pic
Building Muscle Mass

Joe Matejka is a well established Ohio entrepreneur who directs Custom Fundraising Solutions as founder and president. A driver of school-based campaigns across the country, he maintains a strong charitable presence and has supported Fill this House in Cleveland. A cycling enthusiast, Joe Matejka also enjoys weight training sessions in his free time.

One of the keys to successfully building muscle is to follow the overload principle, by which weight is increased regularly to keep the body working to gain mass. In its most basic approach, the maximum amount bench pressed can be increased slightly each week. In addition, the number of sets can be increased in a way that helps build both intensity and volume (sets x reps x weight).

For example, within a three week progression, 2 bench press sets at 190 pounds could be the routine in the first week. During the second week, this would be increased to 3 sets of 200 pounds, and the third week would involve an increase to 4 sets of 210 pounds.

At the same time, it is important to schedule recovery periods to avoid fatigue and an increased risk of injury. Major concerns include micro-tears in the tendons and muscles, and dwindling stores of glycogen, which is how muscles store carbohydrates. One strategy to avoid fatigue accumulation is to deload every fifth or sixth week by setting training weights at 60 percent of their previous weight, while cutting reps in half as well.

Mattress Fundraisers Benefit Schools and Purchasers


Mattress Fundraiser pic
Mattress Fundraiser

A graduate of Ohio University with a bachelor of business administration in marketing, Joe Matejka became the founder of Custom Fundraising Solutions in 2005. Through his continued leadership of Custom Fundraising Solutions, Joe Matejka has initiated fundraising concepts, such as mattress fundraisers, which now benefit more than 1,200 schools across the country.

Since many people replace their mattress every few years, mattress fundraisers allow schools, such as Struthers High School in Ohio, to gain additional funds to support their programming. Struthers High School recently held its Second Annual Mattress Fundraiser. The proceeds benefit the school’s athletics department and track program.

These mattress fundraisers have become popular because they allow local residents to buy new mattresses of any sort at the bargain price of as much as 50 percent off retail prices, while raising funds that directly support school programs. Prior to each one-day fundraising event students must get involved by advertising and spreading the word to family and friends. On the day of the event, a large area in the school, such as the school gym, serves as a temporary showroom.

The Importance of Driving Fundraising Participation

Mattress Fundraiser pic
Mattress Fundraiser

As founding president of Custom Fundraising Solutions in Westlake, Ohio, Joe Matejka develops concepts to help nonprofit organizations engage stakeholders and secure funding. Joe Matejka’s Custom Fundraising Solutions spearheaded the creation of a successful fundraiser utilized by more than 1,200 schools this year.

Getting people interested in a fundraiser requires more than simply creating awareness of the event itself. For others to get involved, they first need to have some kind of personal attachment to the event, whether that means active involvement in the sponsoring organization or a connection to the cause that the event supports. Those who fall into one of these categories are more likely to be loyal donors, and are therefore more likely to elicit others’ support.

Studies show that many people who participate in fundraising events do so largely because of the efforts of third-party individuals or organizations. These motivated stakeholders do much of the work for the sponsoring organization, who otherwise must use valuable time and effort to reach out with mailings or in-person invitations. Fundraisers do attract some people who simply enjoy the activity involved, but because those individuals are less likely to be repeat donors, organizations must make the effort to directly motivate as many people as possible.

Cleveland Lakefront Bikeway – A Popular Cycling Route

Cleveland Lakefront Bikeway pic
Cleveland Lakefront Bikeway

An accomplished entrepreneur, Joe Matejka helps support schools nationwide as president of Custom Fundraising Solutions, a Westlake, Ohio-based company that raises money through mattress sales. In his free time, Joe Matejka enjoys weightlifting and cycling throughout the Cleveland area.

With terrain ranging from flat and smooth to steep and windy, Cleveland’s cycling trails offer treks for cyclists of all ability and age levels. One of the area’s most popular cycling spots is the Cleveland Lakefront Bikeway, which features 17 miles of asphalt along the Lake Erie shoreline.

Spanning Cleveland’s city limits from east to west, the Cleveland Lakefront Bikeway covers the distance between the cities of Euclid and Lakewood. Along the way, the route carries cyclists through parks, neighborhoods, and urban areas featuring some of Cleveland’s best architecture. The bikeway also connects to medical hubs and passes by several local attractions, including the Rock & Roll Hall of Fame and FirstEnergy Stadium, the Cleveland Browns’ home field.

In recent years, efforts have been launched to expand the Cleveland Lakefront Bikeway and other area trails through the Bikeway Implementation Plan. As part of the initiative, the City of Cleveland hopes to increase the number of bikeway miles by 250 percent by the end of 2017.

Using High-Intensity Interval Training to Maximize Workout Impact

High-Intensity Interval Training pic
High-Intensity Interval Training

Joe Matejka is an accomplished Ohio business executive who guides Custom Fundraising Solutions and has raised more than $3 million annually for students and schools nationwide. In his free time, Joe Matejka enjoys activities such as cycling and weight training.

One of the recent trends in fitness is high-intensity interval training (HIIT), which is used as a way of maximizing the impact of workouts within a limited timeframe. In a classic HIIT workout, each exercise move is performed for 20 seconds, doing the maximum number of reps possible. Following a 10-second break, the move is performed for another 20 seconds at full steam, before moving quickly to the next exercise.

Uniquely suited to those who can’t get to the gym, many HIIT exercises, ranging from jumping lunges to burpees, can be performed in a home or park setting. The key is to ensure that each exercise in the workout is designed for maximum impact. For example, simple push-ups should be done from a plank position and involve a slow descent to a position just off the floor. In addition, keeping the core muscles tight avoids the kind of sagging and arching that lessens the impact of the exercise.

Support Schools with Custom Fundraising Solutions Mattress Fundraiser

Mattress Fundraiser pic
Mattress Fundraiser

An entrepreneur and executive in Westlake, Ohio, Joe Matejka was nominated for an Ernst & Young Entrepreneur of the Year award in 2016. As the founder and president of Custom Fundraising Solutions (CFS), Joe Matejka developed the innovative mattress fundraiser, used across the country in more than 1,800 schools this year.

Created as an alternative to traditional fundraisers such as selling candy or washing cars, the mattress fundraiser invites families to buy something they already need. The average family has four mattresses in their home, each of which should be replaced every 10 years. CFS brings a mobile showroom to each school, allowing customers in need of a mattress to peruse a large selection of high-quality mattresses in all styles and sizes.

Customers purchase a mattress at up to 50 percent off retail prices, while groups can easily raise thousands of dollars in one day, with zero risk. Sales are quick and convenient, and all mattresses come with a full manufacturer’s warranty. For more information, visit